Luiz Carlos Trabuco Bradesco is one of the most successful and respected people when it comes to contributing to the growth and development of Brazil’s economy. He was born into a family where his parents were successful in life which is one of the reasons that gave him the motivation to maintain their legacy. His father was also an incredible person in the financial sector, and he is the one who introduced him to Bank Bradesco.
Luiz Carlos Trabuco Bradesco went to the University of Sao Paulo where he attained his undergraduate degree in psychology. During his time in school, he was much interested to know about the marketing dynamics, and this gave him the urge to go back to school to seek more knowledge. He went again to the University of Sao Paulo where he studied for his master’s degree in Sociology and physiology. Still, this was not his stopping point since to become the kind of a man he is today, and it took him a lot of determination and hard work. He, therefore, went to the University of Penteado Foundation where he received a second master’s degree in Sociology and politics.
Surprisingly enough, Luiz Carlos Trabuco Bradesco undertook his education while still working at Bank Bradesco which shows that he became an industrious person right from the beginning. His first position at the bank was as a clerk member after which he was appointed as the Marketing Director of the company. Due to his consistency and hard work, the management of the company saw a lot of potential in him that made him become the president of Bradesco Seguros.
During his time as the president of Bradesco Seguros, he made a lot of achievements that caused the bank to experience a lot of increase in its net returns. One of the most exceptional performances at this time that he made was introducing the company’s shares to the New Stock Exchange Market that drastically expanded the market share of the company.
After his success as the president of Bradesco Seguros, he was appointed as the president of Bank Bradesco where he served until his retirement. During his reign as the president of the company, he was able to reduce the liabilities of the company by large amounts that had been left by the former president and the Chief Executive Officer of the company. Trabuco Bradesco also made very significant acquisitions such as buying of HSBC Brazilian branch that made him popularize the name of the company thus increasing the size of its market from all over the country.