With levels of waste pollution increasing at an alarming rate in China due to the high rate of industrialization, companies in the country are adopting and implementing eco-friendly policies in their businesses. JD.com, also known as Jingdong Mall; China’s largest and most profitable e-retailer is leading the transition by adopting a reusable eco-friendly packaging model. JD.com delivers millions of products to customers across China every day, making their efforts to work towards reusable packaging a necessary and urgent move.
According to Jingdong, the program will not only reduce environmental pollution but also cut the operational cost of last-mile delivery. JD.com adds that their new packaging system will save the company more than 32.5 million RMB annually if 10% of the orders are delivered using the reusable packing model.
The cost of operation is projected to drastically lower in the near future as more customers approve of the system while Jingdong rolls out the model in as many cities in China. Already, the packaging model has been employed in large cities such as Shenzhen, Guangzhou, Shanghai, and Beijing. As more people are rallying behind the green environment idea, more JD.com ’s customers are opting for the reusable packaging when making their orders. The company projects to deploy the model in more than 25 cities as the year comes to a close.
In an effort to motivate more clients to embrace the reusable packaging model, Jingdong offers redeemable loyalty points to those who opt for the model. Customers who chose the model are required to surrender the green box that houses their order to the delivery person, upon receipt of the order. The green box can be used to package sizable items such as makeup, jewelry, cell phones, watches, and selected medium-sized electronics. It gets better because the box can be reused for almost ten times before it is disposed of. This saves Jingdong massive amount of resources and time because almost every other product, other than fresh food, can utilize the model. Refer to This Article to learn more.
More about JD.com
The e-commerce giant has been faithful to implementing green practices in their logistics network, having rolled out the Green Stream Initiative back in 2017. Jingdong aims at replacing 50% of their plastic packing materials with biodegradable ones, as well as having more than 80% of recyclable packaging material, in the next two years.
More about Jingdong on https://cn.nytimes.com/technology/20180619/google-china-jd-com/