Guilherme Paulus and His Rise to Prominence

Hotelier and entrepreneur, Guilherme Paulus is considered by his contemporaries to be one of the most noteworthy businessmen of his era. Working his way to the top by implementing a mixture of sweat-equity and innovation, Mr. Paulus currently acts as the leader on the Board of Advisors concerning CVC Brasil, as well as GJP Hotels and Resorts. Since launching his first hotel in 1995, Guilherme Paulus has continued to find new ways to enhance the tourism industry, creating new avenues for international travelers, as well as locals seeking to explore new parts of their home country. Today, the GJP brand is one of the most recognizable across the region, operating more than 20 hotels and resorts and employing more than 5,000 people.

Prior to becoming one of Brazil’s most recognizable faces in the tourism industry, Guilherme Paulus worked as an intern for IBM, but a chance encounter with a state deputy, Carlos Vincente Cerchiari, would lead him on a path that would shape the entirety of his professional career. During a boat trip, Mr. Cerchiari intimated that he was considering launching a tourist agency in his home town of Santo Andre, and ultimately offered Guilherme Paulus the opportunity to get the venture off of the ground. Because Mr. Paulus was limited regarding his financial status, he jumped at the opportunity and quickly began implementing a number of his own ideas. The venture was successful almost immediately, and the two created a partnership that would last four years, after which, Mr. Paulus sought to create his own endeavor.

Throughout his career, Guilherme Paulus has remained atop the tourism industry due to his innovative willingness, thus, bringing his own ideas to life, is a major part of his responsibility. From the onset, he’s taken an “act-first,” approach, believing that the effectiveness of an idea remains unknown until it is enacted. In the tourism industry, much of his ability to bring ideas to life relies on staying abreast of the incoming trends. In his estimation, the advancements in cutting-edge tech have made a major difference regarding the intricacies of his hotel business.


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