C&C Alpha Group was founded in 2002 to serve as a holding company for a group of venture companies who have in business for more than three decades. Since then, it has expanded into various industries and markets. UK businessman and C&C Alpha Group director Bhanu Choudhrie has revealed plans to join the Saudi market in different sectors. However, the group is treading with caution by sticking to markets it understands since the world is very unpredictable at the moment.
Saudi Arabia’s tourism sector is ripe for investment. The company’s Shanti Hospitality Group owns 24 hotels globally under the following brands: Ananda, Nidra Hotels, Nira Hotels & Resorts, Hyatt Hotels, and Starwood Hotels. Given young Saudis are very conscious of their health and fitness, Bhanu Choudhrie says it is the right time to enter the market through Ananda, his wellness hotel brand. Learn more about the group’s portfolio at ccalphagroup.co.uk
The UAE is growing into a global transport hub. Bhanu Choudhrie and his company have already made some investments in the aviation sector. However, given how fast the industry is growing, it is time to expand their investments. C&C Alpha Group has an aviation school in Sharjah. The Alpha Aviation Academy trains short haul airline pilots, and it is currently training 120 recruits. However, this capacity is not enough. Since there is limited space airspace in the Middle East, the company is looking to set up a campus in Europe. This means some of the courses will be offered abroad. With the current of female pilots in the industry, the company is looking to increase the number of female students it recruits for training to 20% of each cohort.
Located in the desert, Saudi Arabia’s demand for water and electricity is increasing rapidly thanks to the heavy infrastructural investment in the country. Under Alpha Utilities, Bhanu Choudhrie is focused on expanding the production of its Seawater Reverse Osmosis Desalination (SWRO) plant from 0.5 million gallons to 2 million gallons of water a day due to a rise in demand from the Hamriyah Free Trade Zone Authority. The utility company has also secured a deal in Sharjah to build a desalination plant with a capacity of generating 2.2 million gallons of water per day.